Your menu is the heart of your business. Done right, it’s more than a list of dishes it drives profitability, reduces waste, and keeps customers coming back. At Country & Wolds Ltd, we specialise in menu development and food costing strategies that balance creativity with commercial success.

Why It Matters

Many hospitality businesses operate with menus that are under-costed or overcomplicated. This leads to wasted stock, poor margins, and staff who struggle to deliver consistency. With rising costs across the industry, getting your menu right has never been more important.

What We Do

We work on-site, alongside your team, to:

✅ Analyse current menus, portion sizes, and supplier costs

✅ Re-cost dishes to achieve an average 70% GP margin

✅ Streamline menu design to reduce waste and improve efficiency

✅ Test new dishes with specials before adding them to the core menu

✅ Source local suppliers for seasonal, fresh, and profitable ingredients

✅ Train staff to deliver the menu confidently and consistently

Our Approach

We don’t believe in generic templates. Every menu we design is tailored to your kitchen, your suppliers, and your target customers. By balancing profitability with creativity, we ensure your menu works in practice, not just on paper.

Results You Can Expect

Higher margins with the same (or better) customer experience

Less waste and tighter control over stock

A menu that reflects your brand and attracts your target market

Systems that are simple enough for your team to maintain long-term

Ready to Rebuild Your Menu?

With the right support, your menu can become your most powerful business tool. Let’s make it work harder for your profits and your customers.